From Autoweek comes an article that just didn't need to be written. Headline: "Muscle is Mandatory: Trucks, sports cars draw highest percentage of male buyers".
Here are the first two paragraphs:
Men continue to dominate the auto industry as buyers in several key segments, including full-sized pickups and sports cars.
Four expensive sports cars and three full-sized pickups were among the 10 vehicles that attracted the highest percentage of U.S. male buyers last year, according to San Diego auto consultancy Strategic Vision.
Really? Next thing you know, someone will sponsor a study to see if eight cylinder vee engines burn more fuel than inline fours. Obvious doesn't begin to cover it. That's the easy end of the scale. What about the hard end? What are the cars women are more likely to buy? Do they dominate the sales of any particular type of car? Any single car?
I can guess a few: VW New Beetle, Mazda Miata, Mercedes SLK. I have no data to back that up; it's a guess. Anyone have data?
UPDATE: What happens when you read fast? You miss stuff. Like this little paragraph in the middle of that article:
The two vehicles that had the highest percentage of women buyers were the Volkswagen New Beetle convertible (76.8 percent) and Toyota RAV4 (71.1 percent).
So I was right about one. I didn't even think of the RAV4, but it makes sense.