Chrysler is offering a 30-day "return program" on its cars, something I recall hearing about in June. But the catch is a huge one - enough for me to call the whole thing a scam. If you return a car, you pay $.50 a mile and a 5% "restocking" fee, based on MSRP. Think about that. Assume you bought a $30,000 car and drove it 500 miles before realizing it's a Dodge (you were drunk when you bought it, apparently). You take it back to the dealer and he refunds your money but keeps $2,000 of it for restocking. (Restocking? There are no boxes to pack. There's no restocking. Another devolution of language into useless euphemism.) And it only applies to cars financed through Chrylser Financial. And they keep the finance fees you paid.
No, I don't think it's fair to expect a company to give you every penny back on a car after a month. That's why there aren't any returns. Everyone knows this. Chrysler is trying to lure customers with a guarantee that isn't what they sell it as.
Call it a some-money-back guarantee. That would be fair.